We focus on what is important and aligned to 1k's purpose to deliver meaningful impact in the industry and community. We are obsessed to deliver something special and significant to our customers, retailers, partners, and employees and change lives. We intensely care about each other, collaborate, and win together as a team with pride

We are owners at 1K. We hold each other accountable to deliver great results. We don't settle till we accomplish what we are tasked with to impact RealBharat’. We take people along with dignity and communicate with candor

We do the right thing for our customers & retailers and then work backward. 1K over team and team over self. We make good judgments even when it is hard. No fear to fail. No ego. We learn, unlearn and relearn. We agree to disagree and commit in the best interest of 1K

Trustworthiness begins with self-honesty& self-belief. We strive to earn and extend trust. Transparency and competence fuel trust. We do what we say we will do, and we treat people how we would like to be treated. We support each other to nurture authentic relationships in a safe environment at 1K

Faster means bias towards action. We aim high & dream big. Faster and higher are not enough alone. We are smart people solving ‘key’ problems with first- Principles to find effective solutions. We deeply prioritize generating long-term value over short-term gains. We make analytical decisions. We stay agile to build a faster, higher and smarter 1K

Growth inspires us. We deliberately invest in the growth of our employees, company, and our partners to be future-ready. Imagine all of us progressing and learning! It will multiply opportunity, freedom, & happiness. It will compound our financial & non-financial gains. Growth doesn’t happen without risks and difficulties. We rise to theoccasion with empathy and humility